Charlotte Hornets Logos Unveiled
The Charlotte Bobcats / Hornets unveiled a whole host of new logos in anticipation for next season’s Hornets resurrection:
New Charlotte Hornets Primary Logo
New Secondary Logo
Revamped Hugo the Hornet
New Wordmark
Per the press release:
The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.”
Overall – I really love this set. The wordmark is fantastic, the various hornets have a sleek, tough look while still retaining the original cartoon-esque charm. Jerseys are going to be unveiled sometime in the next few months, but if this is any indication of the direction of the Hornets, we’re going to be in for a real treat.