Utah State Rebrands, Again.

For the 8th time since 1964, the Utah State Aggies have changed their primary logos– this time, for the better:

The new look is accompanied by some new uniforms, as well:

Overall, it’s a really clean look. I can’t say I’m blown away by much here, aside from the new primary mark. The addition of Nike’s ‘carbon’ pattern to the helmets is a bit much, especially since it’s not entirely relevant to the school/mascot– but then again, what does carbon fiber have to do with Ducks? I like that this upgrade unifies the sports under one look– something a lot of schools can learn from.

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